This is Anett, founder, designer, customer service representative (the one and only, your favorite), and CEO. I thought it was important to introduce myself, and tell you about me and my baby, ANIA.
I was born in the U.S. and raised in Mexico, and I had never thought that I’d come back to the place where I was born, start a new life and on top of that, start my own business.
I studied Industrial Design in Universidad de Guadalajara, and when I was in my third semester, I realized that what I wanted to do for a living was designing shoes. Then I realized that after 5 years in school, I only had the chance to design footwear 2 times, which was quite disappointing.
When I graduated, I went with a shoe maker, and he welcomed me to his shop and taught me how to make shoes, his name is Agustin, and he is the magic hands behind ANIA Footwear, and that’s when I got the name, and my dream job started.
I moved to the U.S. in late 2018, and in the middle of the pandemic (yes, we’re talking 2020) I decided to start working on the most important thing I’ve done, ANIA.
SHAPE & COMFORT, it’s something that I’ve always believed is important to invest on, as we need footwear that fits well and doesn’t hurt our feet and that makes us feel unstoppable. This idea started with my grandmother, who has been suffering with finding nice and comfortable shoes, and from there I started seeing how we, as women, tend to wear unwearable shoes, just because we like them. This was a very important milestone on what I wanted to do and how my products were going to be.
SUSTAINABILITY was another issue that I found, as we’ve heard thousands of things about fast fashion, we as consumers need to do our research and see what’s behind every item we buy. So I decided to look for the best options for my products, such as plant-based materials, vegetable tanned leathers, local manufacturers (shout out to Agustin), local suppliers, and the list can go on.
FEMINISM, it’s something that I can’t not talk about. As a woman of this generation, I think it is very important to encourage other women (and small girls) to believe in themselves, we need to step up our game and fight for equality, and show that we are not the “weaker sex”. We are capable, we are strong, we are intelligent and we are powerful.
I know that the journey is long, but I also know that as long as I keep doing what I love, it will be a beautiful rewarding path. And I want to thank you for reading my story.
Please support small businesses, please buy local, and please share with your friends and relatives, not only my brand, but more women-owned brands that are focused on sustainability.
We can make things better, together.